Eimele Expert Formulator Simon Hill & Nutritionist, Jacqueline Alwill.

When it comes to weight loss products, some of us may be tempted to believe that there is a magic ingredient, pill or powder out there that is capable of making us reduce our body weight for good. However, a basic understanding of nutrition and physiology says otherwise. 


Let me break this down. If you want to lose weight or have been losing weight, this is a result of consuming less calories than your body is utilising – in other words, your body is burning your fat rather than running off the food you’re consuming. Eimele has described this entire process at length before. With this in mind, the single most important thing when it comes to buying any product to promote weight loss is that it will help you achieve a calorie deficit in a healthy and sustainable manner.  


Sure, you can do this on your own cooking at home and tracking the calories in your meals using an app like My Fitness Pal or Cronometer – and in fact, we actually recommend you do this! However, something that is really crucial is ensuring that during these periods of consuming few calories you are still providing your body with all of the essential nutrients it requires. This is why a product like Eimele is super handy. All of the hard work has been done for you with each of the Eimele meals containing every single essential nutrient (macronutrients, vitamins & minerals) that your body needs to function at an optimal level each day.  Each meal also contains the perfect amount of plant protein and dietary fibre to help keep you fuller for longer. So you can lose weight and feel good at the same time, while not forsaking your long-term health.


So, the bottom line is: the old “Abracadabra” magic idea is a no doubt appealing – but when it comes to weight loss there is no magic bullet. Getting into a calorie deficit while ensuring nutritional adequacy is the safest and healthiest way to lose weight in a sustainable manner.  We tell you this because transparency is at the heart of our philosophy.